11/19/2023 0 Comments Google chrome ad blocker problemsTaking this into account, we might estimate that Google’s effective ad block rate is approximately 20%. This is the same way that Facebook has treated privacy issues for many years and you can see how that has worked out for them.Acceptable ads are only a part of Google’s overall advertising revenue, the remainder of which will be blocked because they are not “acceptable ads.” Because Google pays the parent company of AdBlock Plus, Eyeo, millions of dollars a year to let some Google ads through AdBlock Plus and AdBlock unless you know enough to opt-out of the acceptable ads program, this effectively reduces Google’s actual losses to the extent that ad block users don’t know enough to opt-out of acceptable ads. In Europe and Asia, ad block rates are significantly higher. As Alphabet stated in it’s 2018 SEC Form 10-K filing: New and existing technologies could affect our ability to customize ads and/or could block ads online, which would harm our business.In 2018, the U.S. All other Alphabet business units combined accounted for only 14% of total revenue. Google’s 2018 yearly advertising revenue of $136.8 billion accounted for 86% of all of the revenue of its parent company, Alphabet. This gives them plausible deniability both internally and externally, to cover the real reason for this change.Manifest v3 needs time to bake in the developer community before it goes live worldwide, which I would estimate will be early 2020, but if they continue with manifest v3 as it is now, it’s likely a significant number of users who rely on ad blocking will migrate to another browser, such as Firefox or Brave. They claim this change is necessary for security reasons because some Chrome web extensions abuse the webRequest API to create malware. They cripple ad blockers by deprecating the chrome.webRequest API and replacing that with their manifest v3 API. Specifically, Google is changing Chrome in such a way as to cripple ad blockers, allowing more Google ads through. Google is leveraging the control it has over Chrome, the market-leading web browser it owns, which accounts for 70% of the 2019 global desktop web browser market, to protect its core business: ad revenue. Expect to see tech-savvy users leading the migration to more private browsers.
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